Об услугах и подходе рекламного агентства Jekyll&Hyde

tastes like blue

You have to be

Passionate about words and developing the craft of writing.
Able to understand, relate, empathise and write to an audience.
Able to flex tone of voice and tailor it to different brands and projects.
Has many reference points for writing styles*
Able to finesse writing in executions, but also in presentation decks.
Can present the writing and the rationale behind it convincingly to clients.
Can take direction and develop more copy when asked.
Can work with local copywriter, to understand the nuance of the local language, and write and defend that writing.

Qualifications, Special Requirements

7-10 years of experience as creative and copywriter
Work experience in creative services industry
Able to generate ideas and present them in a way to inspire
Familiarity with social media, a love of culture and interest sport (ideally)
Excellent interpersonal and communication skills
Proficient in Google docs
Some periodic night and/or weekend work at times

Miss X
Design system

Miss X
2023

Short films are a genre that has never been too popular with the mass audience. Such pictures last no more than half an hour. But at the same time, they contain all the necessary elements of a full-fledged story: the plot, development, climax and, of course, a spectacular finale. And if a big movie is most often dizzying special effects, star actors and big fees. That short meter attracts, first of all, with an interesting story. This is what formed the basis of advertising for the Moscow short film festival Short Shot Fest.

Visual identity
Branding&Digital design

You have to be

Passionate about words and developing the craft of writing.
Able to understand, relate, empathise and write to an audience.
Able to flex tone of voice and tailor it to different brands and projects.
Has many reference points for writing styles*
Able to finesse writing in executions, but also in presentation decks.
Can present the writing and the rationale behind it convincingly to clients.
Can take direction and develop more copy when asked.
Can work with local copywriter, to understand the nuance of the local language, and write and defend that writing.

Qualifications, Special Requirements

7-10 years of experience as creative and copywriter
Work experience in creative services industry
Able to generate ideas and present them in a way to inspire
Familiarity with social media, a love of culture and interest sport (ideally)
Excellent interpersonal and communication skills
Proficient in Google docs
Some periodic night and/or weekend work at times

Miss X
Branding&Design system

Client: Miss X
Visual Identity
2023

visual Identity, branding, digital design system, packaging

You have to be

Passionate about words and developing the craft of writing.
Able to understand, relate, empathise and write to an audience.
Able to flex tone of voice and tailor it to different brands and projects.
Has many reference points for writing styles*
Able to finesse writing in executions, but also in presentation decks.
Can present the writing and the rationale behind it convincingly to clients.
Can take direction and develop more copy when asked.
Can work with local copywriter, to understand the nuance of the local language, and write and defend that writing.

Qualifications, Special Requirements

7-10 years of experience as creative and copywriter
Work experience in creative services industry
Able to generate ideas and present them in a way to inspire
Familiarity with social media, a love of culture and interest sport (ideally)
Excellent interpersonal and communication skills
Proficient in Google docs
Some periodic night and/or weekend work at times

Client: Miss X
2023

Miss X – brand of lingerie for special occasions (If you know what we mean), which is mainly sold in the Eastern Europe market. Where women are heavenly beautiful, and handsome men are so few, that even the hotties have to try hardest. Eastern Europe is one of the most competitive lingerie markets in the world.

We faced the task to make this brand so sexual that you couldn't just walk by. Identity was supposed to make people think about sex. So that looking at this brand makes you want to break taboos.

First, we did certain research. However, this time in addition to standard market and competitor study we added a deep semiotic analysis of what sex is in the first place? What we find erotic and arousing, and what we find vulgar. Where we draw the line and what are the taboos in society. And most importantly, which of these taboos are so bad that they turn you on even more! It took us about 60 hours to do research. And another 60 hours to develop a design concept based on the study of human sexuality.

Research. Tell me your secret dirty desire...

In order to show the brand's sexuality, we built the identity on the contrast. We bonded the church aesthetics of virginity, forbiddance and sins, together with provocative images of the female body and modern fashion aesthetics. The church Gothic font made the brand strict and sinful at the same time.

Design&Identity. Nothing sells sex better than church

Boldness of the design concept often raises many fears. At times it looks too risky. It was important for us to help the brand team overcome doubts and accept the new brand image as smoothly as possible. At this stage we actually bring a psychologist into the project. She helps the entire team unite around one goal. As a result, everybody agreed that there is nothing more convincing than the reaction of people themselves. We arranged the test launch of the new identity in one communication channel only. And the consumers' natural response to the new brand image put all fears away.

Tackling the difficult questions

Results

60

130

hours for semiotic research, market and competitors analysis

hours for design concept development

hours for fine tuning of the concept chosen, creation of design layouts and preparation of design and packaging for printing

250

hours is the total project time

5

team members involved

Development of design concept / Identity / Digital design / Logo / Guideline / Packaging / Print materials Outdoor and print ad layouts

Services

Arrangement and conduction of workshop / Weekly calls with brand team / Weekly reports about work done / Consulting / Supporting the printing process

Customer service

Mikhail Novalis,
Chef Creative Director&Partner

"I admire daring clients and brands. Few would agree to use church-gothic elements in the lingerie design today"

At the moment, the brand is at the implementation stage. We plan to start the launch in Eastern Europe and Russia. The brand's next ambition is New York City!

What next?

More details about the project read here

Mikhail is an independent advertising and branding agency and expertise in. She is responsible for a lot things like doing this, doing that and on and on.

medium
youtube
instagram

More details about the project read here

Publication

Mikhail is an independent advertising and branding agency and expertise in. She is responsible for a lot things like doing this, doing that and on and on.

Ad Forum / Best ads on TV / Sostav / Ads of the world

medium
youtube
instagram