Об услугах и подходе рекламного агентства Jekyll&Hyde

You have to be

Passionate about words and developing the craft of writing.
Able to understand, relate, empathise and write to an audience.
Able to flex tone of voice and tailor it to different brands and projects.
Has many reference points for writing styles*
Able to finesse writing in executions, but also in presentation decks.
Can present the writing and the rationale behind it convincingly to clients.
Can take direction and develop more copy when asked.
Can work with local copywriter, to understand the nuance of the local language, and write and defend that writing.

Qualifications, Special Requirements

7-10 years of experience as creative and copywriter
Work experience in creative services industry
Able to generate ideas and present them in a way to inspire
Familiarity with social media, a love of culture and interest sport (ideally)
Excellent interpersonal and communication skills
Proficient in Google docs
Some periodic night and/or weekend work at times

Short Film Festival:
Life is too short

Short films are a genre that has never been too popular with the mass audience. Such pictures last no more than half an hour. But at the same time, they contain all the necessary elements of a full-fledged story: the plot, development, climax and, of course, a spectacular finale. And if a big movie is most often dizzying special effects, star actors and big fees. That short meter attracts, first of all, with an interesting story. This is what formed the basis of advertising for the Moscow short film festival Short Shot Fest.

Client: Mitch&Me
Advertising campaign
2022

Short films are a genre that has never been too popular with the mass audience. Such pictures last no more than half an hour. But at the same time, they contain all the necessary elements of a full-fledged story: the plot, development, climax and, of course, a spectacular finale. And if a big movie is most often dizzying special effects, star actors and big fees. That short meter attracts, first of all, with an interesting story. This is what formed the basis of advertising for the Moscow short film festival Short Shot Fest.

You have to be

Passionate about words and developing the craft of writing.
Able to understand, relate, empathise and write to an audience.
Able to flex tone of voice and tailor it to different brands and projects.
Has many reference points for writing styles*
Able to finesse writing in executions, but also in presentation decks.
Can present the writing and the rationale behind it convincingly to clients.
Can take direction and develop more copy when asked.
Can work with local copywriter, to understand the nuance of the local language, and write and defend that writing.

Qualifications, Special Requirements

7-10 years of experience as creative and copywriter
Work experience in creative services industry
Able to generate ideas and present them in a way to inspire
Familiarity with social media, a love of culture and interest sport (ideally)
Excellent interpersonal and communication skills
Proficient in Google docs
Some periodic night and/or weekend work at times

Idea

Dog shampoo brand Mitch & Me decided to pay tribute to animals, thanks to which a person has become better looking, living longer and more comfortably. We are not able to help already dead animals. But it is in our power to remind people of those to whom they owe their comfort.

We set ourselves the task of making such an advertisement that, after reading it, people would be able to "see" a small movie in their head. Because a small, short, but interesting story is the essence of a short film, no matter how it is told.

You have to be

Passionate about words and developing the craft of writing.
Able to understand, relate, empathise and write to an audience.
Able to flex tone of voice and tailor it to different brands and projects.
Has many reference points for writing styles*
Able to finesse writing in executions, but also in presentation decks.
Can present the writing and the rationale behind it convincingly to clients.
Can take direction and develop more copy when asked.
Can work with local copywriter, to understand the nuance of the local language, and write and defend that writing.

Qualifications, Special Requirements

7-10 years of experience as creative and copywriter
Work experience in creative services industry
Able to generate ideas and present them in a way to inspire
Familiarity with social media, a love of culture and interest sport (ideally)
Excellent interpersonal and communication skills
Proficient in Google docs
Some periodic night and/or weekend work at times

We have put together a video tribute from archival materials. These shots reflect the moments of preparation and unsuccessful launch of the rocket into space. Dogs were not only the first to leave the atmosphere, but also the first to burn up in it. With this tragic video, we want to remind people of those who made human flight into space possible in principle. Sometimes at the cost of your life.

We bet on the imagination, and it worked. After reading our stories, people began to ask for more.

You have to be

Passionate about words and developing the craft of writing.
Able to understand, relate, empathise and write to an audience.
Able to flex tone of voice and tailor it to different brands and projects.
Has many reference points for writing styles*
Able to finesse writing in executions, but also in presentation decks.
Can present the writing and the rationale behind it convincingly to clients.
Can take direction and develop more copy when asked.
Can work with local copywriter, to understand the nuance of the local language, and write and defend that writing.

Qualifications, Special Requirements

7-10 years of experience as creative and copywriter
Work experience in creative services industry
Able to generate ideas and present them in a way to inspire
Familiarity with social media, a love of culture and interest sport (ideally)
Excellent interpersonal and communication skills
Proficient in Google docs
Some periodic night and/or weekend work at times

We managed to spark the interest of the audience so much that they wanted more. For example, in China, users launched a flash mob, where they offered to write an alternative ending or beginning to our stories.

As a result, we proved that a compelling story does not always require a huge budget, star actors and complex production. We were able to raise the profile of the Short Film Festival with just a small amount of text and the limitless imagination of the audience.

Result

Publication

Mikhail is an independent advertising and branding agency and expertise in. She is responsible for a lot things like doing this, doing that and on and on.

Ad Forum / Best ads on TV / Sostav / Ads of the world

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Awards

Epica Awards, 2xbronze
(copywriting&storytelling)

Mikhail is an independent advertising and branding agency and expertise in. She is responsible for a lot things like doing this, doing that and on and on.

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